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Dow to Showcase Formulation-Enhancing Solutions at MECS 2014

Dubai, UAE – March 6, 2014 – In line with its strategy to connect chemistry and innovation to generate new ways to solve challenges, The Dow Chemical Company (NYSE: DOW), announced today that it will showcase its robust portfolio of technologies and solutions for the coatings and construction industries at the 2014 Middle East Coatings Show. The show will be held in Dubai, United Arab Emirates (UAE), on 10-12 March, 2014.

United by the theme “Together We Advance,” Dow businesses will come together at the show to demonstrate how their technologies can advance customers’ success by helping them to develop formulations that deliver desired performance such as extending application seasons, improving air quality, enhancing the light-scattering properties of titanium dioxide and ensuring product stability over time.

“We have participated in MECS for ten years. The show continues to be an excellent platform for Dow to showcase its capabilities as a total solutions provider for formulators serving the region’s coatings and building and construction industry,” said Omar Ayoub, Regional Sales Leader, Dow Coating Materials. “We also look forward to the enriching interactions we have at this show with our strategic and potential customers, interactions that help drive our regional R&D efforts and lead to world class innovation.”

Highlights from the businesses exhibiting at the show include:

Dow Coating Materials, is one of the largest coatings raw materials suppliers, serving the global architectural and industrial coatings markets with innovative materials and technologies that drive fundamental change in the industry. Dow Coating Materials collaborates closely with customers to develop end-use products that are faster and easier to use, resist stains, enhance air quality, offer longer-lasting protection, and use fewer natural resources.

Dow Coating Materials has a local manufacturing presence in the UAE. Our site in Jebel Ali provides customers in the MENA region with a local supply source for the most advanced and sustainable coating materials, in addition to a technical application center staffed by a team of formulation experts.

Innovations to be presented at the Middle East Coatings Show include:

  • EVOQUE™ Pre-Composite Polymer, an advanced hiding technology that improves the particle distribution and light-scattering efficiency of TiO2 up to 20% in paint, thus having a significant impact on carbon footprint.
  • ACRYSOL™ next generation thickener, a highly efficient rheology modifier range for interior and exterior paint, offering advantages as viscosity retention in tinting systems, low cost in use and high compatibility in low VOC systems.
  • PRIMAL™ AC Acrylic Emulsion, 100% acrylic emulsion paint binders for high quality exterior and interior paints.
  • FASTRACK™ Acrylic Emulsion for water-borne road-marking paint.

Dow Construction Chemicals is a leading specialist in application and materials science designed to differentiate construction materials and advance the performance and durability of buildings and infrastructure. The company offers deep technology platforms and extensive application know-how in acrylic, redispersible latex powder and cellulosic chemistries that permit building material manufacturers to enhance the value they bring to applicators by formulating future-oriented products that meet evolving performance requirements. The business will feature customized solutions to enhance efficiency, durability, mechanical properties and other critical requirements for product applications including:

  • Cool Reflective Roof Coating technology: reducing over-heating in buildings by use of cool reflective roof coating
  • WALOCEL™ Xact: next generation of cellulose ethers powers mechanical strength properties for high performance tile adhesives
  • Waterproofing Membranes: flexible cementitious waterproofing membranes for superior cement performance

Dow Consumer & Industrial Solutions will showcase its AMP™ Multifunctional Neutralizer technology, which offers a wide range of benefits across the coating life cycle for both customers and consumers. Providing performance benefits such as product stability, efficient pigment dispersion and enhanced scrub resistance, the business also offers AEPD™ VOX 1000 Multifunctional Neutralizer, which was specifically developed for use in zero-VOC paints and offers improved freeze-thaw resistance and with virtually no odor.

Dow Microbial Control provides one of the broadest ranges of microbial control solutions in the industry by offering an unmatched combination of chemistries, delivery forms, technical expertise, reliability of supply, and regulatory excellence by intermixing global capabilities with a local presence. Dow Microbial Control offers an extensive and globally one of the largest BPR supported active ingredient portfolio of high performing in-can and dry film preservatives including unique actives such as DCOIT for dry film most recently enhanced by a novel polymer shielded delivery system.

To learn more about these technologies and other innovations, visit Dow at Stand #J08 in Sheikh Saeed Hall 1, at the Middle East Coatings Show, which will take place March 10-12, 2014 in Dubai.

About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.